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The resuscitation of the High Street absorbs speed

The resuscitation of the High Street absorbs speed

The American clothing maker Abercrombie & Fitch, who was once synonymous for the “Preppy” youth culture, has twineffnet on Friday. Dies locations in the expansion curtains used in the Oxford Street and in the Covent Garden represent the brand, the Russian will that consumers: inside the sizes -Wer -aus -Blegers -Llegers.

The step takes place against the background of a general revival of inpatient retail after years of turbulence in Diesim sector. The London West End Hut experiences a remarkable upswing, which was made by the recovery of the pedestrian frequencies after pandemic and life life of international tourism.

According to the Neue West End Company, the number of visitors in the Center of London again gave way to the level of 2020, the government’s performance efforts to revitalize single -line roads and promotion of consumption expenditure was.

View of the Abercrombie & Fitch Store in Covent Garden.
View of the Abercrombie & Fitch Store in Covent Garden. Image: Abercrombie & Fitch

Aberrombie’s inophage, in turn, invests in physical shops, reflects a wide range of the retail strategy. The company, which has been doing a dramatic change since its climax in the joy of 2000, has now relied on a more inclusive, lifestyle-oriented approach and acknowledges them.

This repositioner has a significant contribution to the financial turnaround. In his most recent annual report, Abercrombie & Fitch Co. announced a 20-project increase in net turnover in the previous year that the EMEA region was a key role

Merging of digital and physical retail

The new shops in the Oxford Street and in Covent Garden are as retail hubs in the flagship-drinking, which should connect digital and personal into one another. To the characteristics Ge Ge Ge Gebei Omnichannel Okfarns, which allow the customer: inside, to change seamlessly between online and offline seeds.

In the Oxford Street there will be an external lounge in between, dying personally conversely converting and your own cashier -a drawing for the fact that -on high class, service -oriented.

Exclusive lounge in Abercrombie & Fitch-Flagship A of the Oxford Street
Exclusive lounge in Abercrombie & Fitch-Flagship A of the Oxford Street Image: Abercrombie & Fitch

Both shops are created with special local works of art. They are intended as a reference to a cultural heritage of the city and follow a growing trend in a growing trend in a global single -handed man to ride their physical custodians on the individual standstill.

The range will include key categories, including noble pieces from the best dressed collection and Activewear from Abercrombies Atleisure brand your personal best (YPB).

Scott Clarke-Bryan, the managing director of EMEA at Abercrombie & Fitch Co., described the expansion as a strategic step to strengthen the brand’s presence. “We find Suen on presenting Nies’s latest product range and both new and existing customers: in the inside in 2025,” said Clarke-Bryan.

The interior of the Neucrombie & Fitch store in that of the Oxford Street.
The interior of the Neucrombie & Fitch store in that of the Oxford Street. Image: Abercrombie & Fitch

Bet with a high set on London’s retail landscape

The openings in the Oxford Street 325 and in the Long Acre 132 take place in the -s -large -single -handhome strategies for physical business new thinking. Due to the online shopping, the consumer is followed up: the inside of experience retail is still high, in particular and strongly frequented places with Oxford Street. In the last centuries, in addition to the established companies, there was an influx of new brands, which conform to high -quality retail space.

The Abercrombie & Fitch store in the Oxford Street.
The Abercrombie & Fitch store in the Oxford Street Image: Abercrombie & Fitch

Despite the challenges that bring the rising rents and one -off behavior, the west end remains one of the most valuable retail quarters in the world. According to Cushman & Wakefield Haven Sieich, rents in which the Oxford Street stabilizes after the pandeme-related background, and the interest of global brands, a flagship locations have risen.

For Abercrombie & Fitch, Bebieser expansion Nick is only about increasing the number of shops, but also about sharpening its positioning in a changing retail country. The strategies of reinvention of the corporate concentration on the basis for the basis, lifestyle-oriented marketing and a wide range of target gruven-Hat helped to use its relevance. The question now is whether the investment in London’s premium imobiles in a time number will have to offer in the stationary retail as just a product-ER has to offer an entry.

This -translated and beefed contribution previously appeared on fashionunited.uk